June 2012
24 posts
"We need to get over our fear of boredom."
Every creative human being should watch this.
“The worst thing for a company in its infancy is monoculture. Crazy as it seems, it’s natural—actually, it’s beneficial—for executives to butt heads and argue. That just doesn’t happen often enough on a team with similar experiences, perspectives, and resumes. And quite frankly, many of the best ideas I’ve been part of in my career have been the result of 12-hour-long debates that went late into the night.”
—Your First 5 Hires Can Make Or Break Your Company—Here’s How To Choose Carefully | Fast Company
The Mini Store
“The only thing you need to sell a Mini, is a Mini itself.”
Book Notes – Buyology: The Truth and Lies About Why We Buy
I like to read a lot. I’ve always intended to do book reviews but lacked the time. So, in lieu of that, I’ve decided to post the notes from Kindle books that I’ve read. I hope that you find them beneficial. If you desire to read the whole book, please consider purchasing through the link provided as it will put some pennies in my pocket.
Buyology: The Truth and Lies About Why We Buy
The problem was that we are better at collecting data than doing anything with it. Location 64
Under stress (or even when life is going along pretty well), people tend to say one thing while their behavior suggests something entirely different. Location 333
What we know now, and what you’ll read about in the pages that follow, is that what people say on surveys and in focus groups does not reliably affect how they behave—far from it. Location 350
“Dreams in art either make sense, or they make no sense at all, but they never manage to do both at the same time, the way dreams do while we’re dreaming them.”
—Why I Hate Dreams by Michael Chabon | NYRblog | The New York Review of Books
New work: Jesus Loves His Church
New sermon series starts in a couple weeks at Mars Hill Church: Jesus Loves His Church. Here’s the promo video we did.
For more, see the Jesus Loves His Church page.
The Demise of the Doofus Dad and Rise of Superdad | Adweek →
adweek.com
When Huggies’ “Dad Test” campaign, featuring flummoxed fathers attempting to care for their newborns, hit the airwaves, dads decided enough was enough. The backlash was swift, and a wave of negative reaction stained the brand’s Facebook page like spit-up on a cashmere cardigan. One faction of fathers even teamed with Change.org to petition Huggies parent Kimberly-Clark Corp. to stop running ads portraying dads as incompetent.
It is clear that the fathers of today want the world to know they have moved beyond the stereotypical image of the “doofus dad.” They want to be seen as nap time ninjas, professional purveyors of PB&J and diaper-wielding demigods—ones who also happen to shop for those diapers.
“Unlike the school playground, the marketplace is kind to misfits.”
—Schumpeter: In praise of misfits | The Economist
