thejakers

Month

May 2012

20 posts

May 1, 2012642 notes
#branding #milk #monster milk #design

April 2012

20 posts

Apr 27, 2012100 notes
#advertising #print #volkswagen
“We’ve become accustomed to a new way of being “alone together.” Technology-enabled, we are able to be with one another, and also elsewhere, connected to wherever we want to be. We want to customize our lives. We want to move in and out of where we are because the thing we value most is control over where we focus our attention. We have gotten used to the idea of being in a tribe of one, loyal to our own party.” —The Flight From Conversation - NYTimes.com
Apr 27, 2012
The Web is What You Make of It

Nifty little ad by Google to promote all the ways in which Chrome is integrated into the web. What I like about this ad is its use of story to show the features of Chrome. Very nice.

Apr 25, 2012
#video #advertising #Google #Chrome #Stories
Apr 25, 2012822 notes
#packaging #design
Hillman

“I don’t think an artist does well without limitations.” - Hillman Curtis

HILLMAN from Hillman Curtis on Vimeo.

Apr 23, 20121 note
#Hillman Curtis #design #creativity
Apr 23, 2012
#advertising #copywriting #print
Apr 23, 2012
#advertising #copywriting #print
“The usage of Facebook on mobile devices like smartphones and tablets like the iPad has grown dramatically. According to their IPO filings, over half of Facebook’s 800 million registered members use it via mobile. Unfortunately Facebook makes no money on mobile yet and continues to struggle to find ways to monetize it. As we move away from the large number of CPM based ads shown next to content on the website when viewed on a computer to the much shorter interaction times on mobile devices, the number of ads that can be shown will be orders of magnitude lower — e.g. Facebook cannot serve one full screen ad in between each picture the user views on their smartphone.” —from Facebook’s Achilles’ Heel | Digiday
Apr 20, 2012
Tell more stories

This moving spot from W+K is a great example of why storytelling is the most powerful form of advertising. It’s time for brands to tell more stories.

Apr 19, 20121 note
#w+K #wieden+kennedy #advertising #stories
Apr 18, 2012
#copywriting #advertising
Help Support Trek 4 TEF

visit trek4tef.com to help support this worthy cause. 

Apr 17, 2012
#charity #mountain climbing #disability #causes
“A writer should concern himself with whatever absorbs his fancy, stirs his heart, and unlimbers his typewriter. I feel no obligation to deal with politics. I do feel a responsibility to society because of going into print: a writer has the duty to be good, not lousy; true, not false; lively, not dull; accurate, not full of error. He should tend to lift people up, not lower them down. Writers do not merely reflect and interpret life, they inform and shape life.” —E. B. White on the Role and Responsibility of the Writer | Brain Pickings
Apr 17, 2012
Apr 17, 20121 note
It's Not Crazy, It's Sports.

Apr 16, 20121 note
#ads #espn
Apr 13, 20123 notes
Dan Wieden on Creativity

Apr 12, 2012
#creativity #Dan Wieden #Wieden+Kennedy
Apr 11, 2012415 notes
#copywriting #ads
The Best Cardboard Arcade Ever Made

I never watch these types of videos…but I watched this all the way through. Amazing.

Apr 11, 2012
#Caine's arcade #film #happiness is
It's Baseball Season! Chicago Rivalry.

Apr 6, 2012
#baseball #cubs #white sox #rivalry
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