March 2012
15 posts
“The company that most of your business magazines would say is the role model for...”
– TBWA’s Lee Clow Urges 4A’s Conference Attendees To Be Authentic, Make Elegant Ads | Adweek
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Etch A Sketch Goes Political
These genius ads were created by Etch A Sketch in response to a Romney aide who said the candidate’s campaign was “almost like an Etch A Sketch” that could be swiped clean and restarted against President Obama.
Sales for Etch A Sketch reportedly jumped 1,556 percent after the comments. But Etch A Sketch wants everyone to know they’re apolitical.
(HT AdWeek)
“For “focus charisma,” which creates a cocoon around people and gets them to...”
– Olivia Fox Cabane on the variety of forms charisma can take.
Cultivating Charisma: How Personal Magnetism Can Help (Or Hurt) You At Work | Fast Company
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Awesomesauce Music: Of Monsters and Men
On of my favorite up and coming bands is Of Monsters and Men, a six piece indie folk/indie pop band from Reykjavík, Iceland. Looking forward to their album, My Head is an Animal, dropping in the states April 3. Below is a great taste of their music.
Also, spin their new album on NPR this week for free.
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Copywriting Case Study: Vimeo, Try Again
Though I didn’t use the Vimeo desktop uploader, I got this email today:
As a copywriter, I think there’s a couple things on what not to do that can be learned from this email from Vimeo:
1. The email didn’t address me but instead used “Hey there.” Vimeo has my account information. They should take the time to address me. As much as possible, personalize email to...
“The socialite walks into the ski shop and buys a $3000 ski jacket she’ll...”
– Seth’s Blog: Extending the narrative
“The point of creating adaptive sites is to create functional (and hopefully...”
– Responsive Web Design: Missing the Point | Brad Frost Web
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“Even in literature and art, no man who bothers about originality will ever be...”
– C.S. Lewis
“But I’m not really interested in how we deal with bad books. It seems obvious...”
– Why Finish Books? by Tim Parks | NYRblog | The New York Review of Books
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Apple's Sir Jonathan Ive on Design
Great Q&A with Apple’s Senior Vice President of Industrial Design, Jonathan Ive, from the London Evening Standard. Here’s some highlights.
Q: What makes a great designer?
A: It is so important to be light on your feet, inquisitive and interested in being wrong. You have that wonderful fascination with the what if questions, but you also need absolute focus and a keen insight...
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The Danger of Simple Sharing in a Complicated...
I’ve been watching with interest as my Facebook and Twitter feeds have exploded with Invisible Children’s overnight viral video, KONY 2012, which in the last two days has been viewed 7 million times.
The video highlights a long-standing problem in Uganda of a rebel army general, Joseph Kony, who has abducted an estimated 66,000 children and forced them to serve as his army. A...
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The History of Keep Calm and Carry On
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New Direction for Harley-Davidson
I dig this new direction for Harley-Davidson branding from Victors & Spoils. Though I’ll say it’s vaguely reminiscent of the I’m a Mormon campaign.
