February 2012
13 posts
Wes Anderson Redefines the Car Commercial
These are a joy in an ad field that usually is so boring. Thanks Wes Anderson for you being you.
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“Dedicated content roles are popping up at agencies and in marketing...”
– Content: Marketing’s Best Hope or More Hype? | Digital - Advertising Age
“Only creatives are solely defined by the end product, despite the fact there...”
– Confessions of an Ad Creative | Digiday (Worth a read, but foul language fair warning).
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Brand Integrity
The following list of branding ethics is from an excellent article entitled “The Future of Ethics in Branding” by Martin Lindstrom, in which he reflects on his decision to turn down a life-changing (finically speaking) consulting deal with big tabacco.
Don’t do anything to kids and consumers that you would not do to your own children, friends, and family.
Every time you launch a...
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10 Principles of Good Design from Dieter Rams
This fascinating interview of legendary industrial designer, Dieter Rams, who helped put Bruan on the map, has some great insights into his ethos.
“Design should not dominate things. Should not dominate people. It should help people. That’s the spot.”
1. Good design is innovative.
2. Good design makes a product useful.
3. Good design is aesthetic.
4. Good design makes a...
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Portlandia Kickstarts New Season
I couldn’t be anymore in love with this show.
“Editing is the most important part of my job as an author. Before I gave up my...”
– Every good ebook needs a good editor | Harriet Evans | Books | guardian.co.uk
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NBA Goes Big
These are some really well-done 30 spots for the NBA by Goodby, Silverstein & Partners. A little Primus never hurts too.
(HT The Denver Egoist)
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Ogilvy's 10 Tips on Writing
From a memo to Ogilvy & Mather to all agency employees in 1982:
The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.
Woolly minded people write woolly memos, woolly letters and woolly speeches.
Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:
1. Read the Roman-Raphaelson book on writing. Read it three...
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Old Spice Crashes Other Brands Commercials
I’ve never seen one brand break into another brand’s commercial…till now. Awesome.
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Taking the Mystery Out of Pricing
When I first started out as a freelance writer I was terrified of quoting pricing. The field was new to me, I had no track record to back up my desired pay, and I had no clue what other writers were charging. So, after I’d put in the hard work to find a potential client and then got the opportunity to pitch him or her, when asked how much I charged, I’d freeze, hem and haw, and then say I’ll get...
